Post by eskimo on Jul 25, 2015 21:42:46 GMT
You need to be able to sell enough of a model to make it profitable. Design and production costs are relatively high until you're making and selling thousands of each model to earn them back.
With stuff like mordheim etc, they probably don't want to take the risk with such a small player/collector base.
AoS is a safer bet as it can easily draw from the WHFB and 40k markets, with it's circle base and 'almost-artifacer-armour-not-quite-sanguinary-guard' models.
Anyone remember when transformers were invented? A whole TV series was made, to give kids a story line to play out, to sell the toys. It didn't have rules other than have fun. It helped shift millions of units in sales and spawned countless more TV series and films becoming one of the biggest franchises ever. These things aren't cheap nowadays either.
Look at lego. They give you a basic theme of a game to play, by basing them on a film or computer game or well known historical stories/figures. They don't give you strict rules. It's still enough though to help kids and collectors get excited about buying the next £50 set.
The need for highly structured rules systems is nothing to do with being able to use the models. It's all about being able to pretend we aren't overgrown kids and play competitively like it was a sport. It's a way to justify playing with toy soldiers well into your 20s,30s,40s without blaming it on your own kids.
Wait, Lego has rules?
I just built stuff, then more stuff..
Probably changed since i was a kid though?
Have no idea what is going on with AoS now. Seems like rules don't even exist for it. Are the old models being supllied with new bases, have factions merged, i'm lost with it. Not that i played WHF before...
This is why 30k seems boring to me. It's space marines versus space marines. Fantasy intriued me due to the variety of models...